John Lefferts, CFP, CLU, ChFC

John Lefferts, CFP, CLU, ChFC

Senior Executive Vice President

I've spent my entire career in financial services starting as an financial advisor in San Diego up to President and CEO of AXA Advisors in New York City. After "retiring" from AXA in 2009, I spent several years consulting with PE firms which led to successfully launching Lion Street Financial/Advisors. Then after graduating triplet children from high school in Dallas (instant empty nesters!), my wife and I relocated back to our hometown of San Diego in late 2014 where I consulted with a technology start-up firm (fintech/insurtech) which led to Assurance.  And now, after a 10 year hiatus, I have returned back to my roots at AXA Advisors as the senior partner overseeing all Southern California operations for the company. 

Career highlights:  
•Innovator: I successfully built from scratch broker-dealer Lion Street Financial and RIA Lion Street Advisors with Private Equity backing from concept to launch 

•Crisis Manager: As President and CEO of AXA Advisors I cut $50 million in expenses navigating the post 9/11 market downturn while simultaneously increasing advisor productivity to all-time highs

•Leader and Builder: I personally recruited, trained and developed hundreds of leading advisors and field leaders

•Integrator: After AXA acquired MONY in 2005, I led a team to integrate the MONY sales force with AXA.

•Multidimensional:Base of knowledge and expertise cuts across all disciplines of financial services including investment advisory, asset transfer, risk management and asset protection (Insurance, Annuity, Investments)

•Student & Teacher: Obtained CFP, CLU and ChFC professional designations in early career while writing articles, giving speeches and consulting within the industry later in career

Specialties: Organizational turnarounds, Strategic Planning, Sales, Recruiting, Marketing, Team Building. Adept at leading/collaborating with cost control, compliance, HR, legal, training and sales support. Earned CFP, CHFC and CLU professional degrees.


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Phone (619) 557-8283